1 . Introduction:
Situation analysis involves evaluating the situation and trends within a particular market or provider's market. We have to consider two things while situation analysis 1 . Company's external or macro-environment вЂў Market and competitive conditions
1 . Company's inner or micro-environment
вЂў Competencies, features, resource strengths and weaknesses, and competition. Industry and competitive research uses a device kit of concepts and techniques to obtain a clear repair on essential industry characteristics, the strength of competition, the individuals of industry, change, the industry positions and industries earnings outlook. This tool kit gives a way of thinking strategically, about any kind of industry's general situation and drawing a conclusion about whether the industry symbolizes an attractive purchase for company funds. The analysis examines a business business in he circumstance of much larger environment. Market and competitive analysis is aimed at developing informative answers to seven queries:
в†ђ 1 . Industry's dominating economic characteristics
в†ђ 2 . Nature of competition & strength of competitive forces
в†ђ three or more. Drivers of industry change
в†ђ four. Competitive location of competitors
в†ђ your five. Strategic goes of rivals
в†ђ 6th. Key achievement factors
в†ђ 7. Conclusions about sector attractiveness
Here, we have assessed the industry analysis of the Tea Market in Bangladesh. By analyzing the Tea market we now have tried to identify answers of the seven inquiries and the present situation of this industry.
installment payments on your Background of Tea Sector:
Tea having in Bangladesh which started during the last 100 years is now having momentum together with the pace of urbanization and improvement inside the standard of living. Today it's started to be very popular as being a nonalcoholic drink and we cannot pass our day devoid of taking tea. Bangladesh Tea Board is a statutory human body constituted underneath the Tea Code 1977 to regulate, control and promote the cultivation and sale of Tea in Bangladesh. Tea sector in this area of the sub-continent was controlled by the Indian Tea Cess Act, 1903 till partition in 1947. An 12 member Pakistan Tea Board with a five member Pakistan Tea Certification Committee was constituted in 1951 beneath the Pakistan Tea Act, 1950. This Work was repealed by the Tea Ordinance late 1950s and an eleven member Tea Panel with the supply of a five member Tea Development Panel was constituted. After the self-reliance of Bangladesh, Tea Ordinance, 1977 was promulgate- impotence constituting Bangladesh Tea Board of three whole period members while using provision of the Advisory Committee to be shaped by the Authorities with only twenty five users. Later the members of the Board had been raised to eleven by the Tea (Amendment) Ordinance, 1986. The Head Business office of the Board was in Dhaka till it turned out transferred to Chittagong in 1984. |В
Tea is also one of the major exportable products of the country. In the form of employment generation, earning foreign exchange and balancing operate deficit it plays an important role throughout the economy. The total export earning is approximately 20 mil US us dollars. While the reveal of total foreign currency earnings from tea has decreased substantially in recent years, the demand to get tea in the local market moved up significantly in the same time period. In last a decade demand of tea had been increased quite sharply in local marketplace taking the tea consumption to 48 , 000, 000 kg each year.
1 . Industry's dominant economical traits
в†ђ Market size and progress rate
в†ђ Scope of competitive competition
в†ђ Number of competitors and the relative sizes
в†ђ Prevalence of backward/forward integration
в†ђ Entry/exit boundaries
в†ђ Characteristics and rate of scientific change
в†ђ Product and...
References: Course Textbook; Thompson A. A., Strickland A. J. Tactical Management, McGraw-Hill Inc.
http://www.teaboard.gov.bd/index. php? option=HistoryTeaIndustry
Tea Sector Analysis