Explain how marketing techniques prefer products in two organisations
Kellogg's and Tesco
To grow since an enterprise Kellogg's and Tesco will use different strategies. These include variation where the business effectively goes in a new market. Tesco did this in which they have gone from just selling products within their shops to selling gasoline, insurance and having their own mobile network. Kellogg's have done this as they have become from selling cereals to selling cereal bars, prepared to eat food with milk and they have got recently introduced crisps through their Unique K range. Kellogg's will build up their products, they can have gone coming from just selling the cereal Frosties to then providing Frosties cereal bars and the Frosties that comes with milk it is therefore ready to consume. Tesco will even develop their products and they will accomplish this by having several product so the customer can consider a range of things. Organisations will develop in the market. Sainsbury would try this by ensuring that they have a big superstore in every single covering part of a certain size of population, and having your neighborhood stores (Express) and the city/town centre shops (Metro). Kellogg's will make sure that their products are always available by supplying these to stores and in addition they would make a package with organisations such as Petrol station where they will say that every Tesco store would inventory Kellogg's items. Ansoff applied these four categories in a matrix showing how the options differ regarding new and existing products and markets.
Kellogg's and Petrol station have both established a national company with products that are noticed to be of a specific quality. The products are also found to be affordable as they aren't the most expensive and are generally not the lowest priced but that is the fault there is a quality to their products. They make an effort to back this kind of up simply by advertising in the news, radio in addition to newspapers. Equally...